Sky is the limit for innovation in food products
A particular outfit has come out with a very unique concept -- chutneys. It seems like a combo, with several chutneys being offered in a packed manner. One has to add only water, or so it seems. The onion and the pudina varieties are also on offer.This is just one instance of innovation in food products. At the national level, with the most advanced technology, there is a big market for what is called the iddli dosa batter, two items from South India, but now national dishes. This big brand is the biggest in India. There are many local competitors in almost every State, particularly in South India and possibly even in Maharashtra, but the market leader is led by an entrepreneur who has an MBA from a prestigious IIM.
Similarly, there are ready made mixes available for the most popular dishes like Vada pav, that simply rules Maharashtra and most of Western India. Housewives who offer the thali concept at reasonable prices in the by lanes of the big cities are also very common.
May their tribe increase. Only the customer stands to benefit and this is a perfect development of new markets.
